Since taking control of Formula 1, Liberty Media has completely transformed the sport. The American media giant recently acquired an 86% stake in Dorna Sports and the World Championship for an impressive €4.2 billion. This acquisition means that Liberty Media now owns both Formula 1 and MotoGP.
Following the acquisition, rumors emerged of a possible merger between the F1 TV and MotoGP broadcasting services. However, during a call with investors, the CEO of Liberty made it clear that there are no plans for such a merger. Regulatory issues and the structure of the agreement with F1 partners and teams make negotiating a joint venture impractical.
Nevertheless, the CEO of Liberty Media assured MotoGP fans that they are committed to increasing the sport’s viewership worldwide. While countries like France, Italy, and Spain have always had a decent viewership, they aim to expand the sport’s popularity to new regions.
During the same call with investors, the CEO of Liberty Media highlighted the numerous successes and improvements they have brought to Formula 1. He mentioned the global phenomenon that the sport has become, largely due to the popularity of the Netflix series, Drive to Survive. Additionally, he emphasized the significant increase in the sport’s reach on social media since Liberty Media’s acquisition.
Furthermore, Liberty Media has focused on enhancing the fan experience by introducing enhanced fan zones and community events. They have engaged with fans through various platforms, including social media and Twitch. These efforts have revolutionized the way the sport is perceived and enjoyed.
Looking ahead, Liberty Media plans to adopt a similar approach to increase the presence of MotoGP worldwide. This promises to be an exciting time for MotoGP fans as the Colorado-based group works to expand the reach of the sport and enhance the interaction between the riders and the fans.
