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The CEO of Volkswagen points to China as an example and admits: the German industry must learn to survive.

Carl Harrison by Carl Harrison
March 25, 2026
in Latest News
Reading Time: 2 mins read
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CEO da Volkswagen aponta China como exemplo e admite: indústria alemã tem de aprender para sobreviver

A Volkswagen ID. UNYX 08 electric vehicle (EV) sits on a production line at the Volkswagen Anhui factory in Hefei, Anhui province, China February 4, 2026. REUTERS/Florence Lo

The CEO of Volkswagen, Oliver Blume, argued that the German automotive industry can learn from the Chinese model, at a time when the group is undergoing a deep restructuring process to enhance its competitiveness.

Planning and execution as a reference

In an interview published in the newspaper Bild am Sonntag, Blume highlighted how China organizes its industrial development, emphasizing the clarity of objectives and the efficiency in execution.

According to the executive, the country operates in a highly structured manner, with well-defined priorities and a disciplined approach, characteristics that, in his view, should be analyzed by the European industry.

Blume added that Volkswagen’s experience in the Chinese market has been particularly revealing, pointing to a high level of discipline and implementation capability among local players.

Intense competition in the world’s largest market

The CEO of Volkswagen also warned about the level of competitiveness in the Chinese market, where the brand faces more than 150 competitors in an environment marked by strong dynamism and constant innovation.

This competitive context has been pressuring traditional manufacturers, forcing them to adapt strategies and accelerate transformation processes.

Deep restructuring underway

As part of this adaptation, Volkswagen is implementing a restructuring plan that includes the reduction of 50,000 jobs in Germany by 2030.

This measure is part of a broader effort to make the group more efficient and prepared to face the challenges of a rapidly changing sector.

A sign of change in the European industry

Oliver Blume’s statements reflect a paradigm shift, with one of the largest European manufacturers acknowledging the need to look outside the continent for new models of organization and competitiveness.

In an increasingly global scenario dominated by technological innovation and the energy transition, the ability to adapt will be crucial for the future of the automotive industry.

Tags: Volkswagen
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