The countdown to the 2025 NASCAR season is on, and the excitement is palpable. After a chaotic offseason and some surprising driver reshuffles, all eyes are on Noah Gragson as he gears up for a pivotal year. Following a promising rookie campaign and a standout Xfinity Series career, Gragson’s potential as a future NASCAR star is undeniable. And now, with renewed sponsorship and a fresh start at Front Row Motorsports (FRM), he’s positioned as a dark horse to watch in the upcoming season.
Gragson’s meteoric rise
Gragson’s rookie season in the NASCAR Cup Series was nothing short of impressive, especially given the struggles at Stewart-Haas Racing (SHR). Despite the team’s challenges, he secured seven top-10 finishes, 16 top-15s, and an unforgettable P3 at Talladega. His consistency and talent didn’t go unnoticed, leading to his move to FRM and a prime seat in the No. 4 car.
Now partnered with Rush Truck Centers as the primary sponsor for eight races, Gragson is poised to make even bigger waves in 2025. The sponsorship begins with the season-opening Daytona 500, followed by marquee races at COTA, Texas, Kansas, Nashville, Indianapolis, Bristol, and Talladega.
Rush Truck Centers goes all-in
Rush Truck Centers, a staple in NASCAR sponsorships for 16 years, is doubling down on their faith in Gragson. After sponsoring his No. 10 car at SHR last year, they’re continuing their partnership at FRM. This time, they’re bringing a bold new look to Gragson’s No. 4 car, ditching the forgettable gray scheme from the Clash for a striking red, yellow, and black livery. The design is already generating buzz among fans as one of the best Rush Truck Centers schemes to date.
W.M. Rush, Chairman of Rush Enterprises, expressed his enthusiasm for the continued partnership:
“Rush Truck Centers is proud to continue our active involvement in NASCAR with this move to FRM as the primary sponsor of Noah Gragson and the No. 4 team. We have a passion for winning in business and on the track. We see that same passion in Noah and the entire FRM team.”
Rush also highlighted how racing has become a cornerstone of the company’s identity since joining NASCAR in 2010:
“This partnership represents a new chapter in the storied history of the No. 4 car, and we are thrilled to be part of it.”
A fresh start at FRM
Gragson’s move to FRM represents a significant opportunity for both driver and team. FRM has been steadily building its reputation as a competitive force in the NASCAR Cup Series, and Gragson’s arrival could be the catalyst for their next big step. Superspeedways like Daytona and Talladega are expected to be strong suits for the No. 4 team, where Gragson’s aggressive and calculated driving style can shine.
For Gragson, this is a chance to solidify his place in NASCAR’s upper echelon. With the resources of FRM and the support of a long-term sponsor like Rush Truck Centers, he’s poised to make a serious impact in 2025.
Is Gragson the dark horse to watch?
Gragson’s journey from Xfinity standout to Cup Series rising star has been marked by grit, talent, and undeniable passion. With a renewed sense of momentum and a strong partnership with Rush Truck Centers, the 25-year-old is entering 2025 with the tools he needs to succeed. As the season approaches, fans and analysts alike are keeping a close eye on Gragson to see if he can exceed expectations and emerge as one of the year’s breakout stars.
With the Daytona 500 just weeks away, one thing is clear: Noah Gragson and the No. 4 FRM team are ready to shake up the NASCAR landscape.
