The crisis affecting the automotive sector is not universal, as evidenced by Lamborghini, which closed 2024 with the best annual result in its history regarding the number of models delivered.
According to data released by the Sant’Agata Bolognese brand, a total of 10,687 units were delivered in 2024, representing a 6% increase compared to 2023.
In 2024, all three macro-regions recorded growth compared to previous years, showing a positive and balanced trend that was also reflected in individual markets for Automobili Lamborghini.
In Europe, the Middle East, and Africa (EMEA), sales increased by 6% to 4,227 vehicles, while in the Americas, Lamborghini’s sales grew by 7% to 3,712 vehicles. In the Asia-Pacific region, the Italian brand sold 2,748 units, representing a 3% increase compared to 2023.
The brand also revealed that these numbers were bolstered by the Revuelto, the hybrid V12 supercar, which has a backlog of orders extending until the end of 2026.
In addition to the Revuelto, the Huracán, with the production of the last units of its five versions Sterrato, EVO Spyder, Técnica, STO, and STJ, as well as the Urus SUV, solidified the sales of the Sant’Agata Bolognese brand in 2024.
It is also worth noting the Temerario, a model presented last year, which did not contribute to the record achieved by the Italian brand, as the production of its predecessor, the Huracán, is still not completed.
“2024 has been an extraordinary year for Automobili Lamborghini, with results that reflect not only the strength of our product lineup but also the crucial support of our network of 186 dealers and the established presence of the brand in the 56 international markets in which we operate”, said Federico Foschini, Director of Marketing and Sales. “Thanks to the adopted strategy, we have demonstrated that Automobili Lamborghini is not only a leader in the super sports car segment but also a reference for the future of luxury cars”.
