“First to the Finish” is the name of the new documentary series that portrays the story of the Mazda MX-5 Cup, a successful single-make trophy that takes place on North American soil with the small roadsters from the Hiroshima brand.
Its broadcast, exclusively on the streaming platform of Prime Video in the U.S., provides unprecedented access to the behind-the-scenes of this motorsport competition, telling a story across 6 episodes filled with octane and adrenaline, transporting viewers into the competitive world of this motorsport.
With footage collected throughout the competitive 2024 season, it reflects the combination of personal life with the adrenaline of the circuits through the experiences of three women: Sally Mott and Heather Hadley, two rising career drivers, and Shea Holbrook, owner of the BSI Racing team, who courageously and with a degree of personal sacrifice pursue their dreams and goals, revealing a talent and determination that prove the pursuit of victory knows no gender.
Produced by Mazda North American Operations in collaboration with Boardwalk Pictures and in association with GroupM Motion Entertainment, the series “First to the Finish” presents an in-depth narrative, behind-the-scenes access, and thrilling race footage, capturing the courage, passion, and determination needed to compete in one of the most exciting motorsport competitions on the planet.
“The Mazda MX-5 Cup provided us with a rich backdrop for storytelling,” said Sarina Roma, executive vice president of originals at Boardwalk Pictures. “We had incredible access to passionate characters competing in a high-stakes and highly rewarding environment, putting their real lives on the line until the checkered flag is waved.”
