Audi has announced that Massimo Frascella is the new head of Design for the four-ring brand, a position he will assume on June 1st, succeeding Marc Lichte, who will take on a new role within the German group.
Frascella, who was previously at Jaguar Land Rover where he was responsible for the design of the Land Rover Defender, Discovery, Velar, and Range Rover, will lead a team that will be responsible for shaping the style of the new models of the Inglostadt brand, including future 100% electric vehicles.
“Joining Audi represents a very special moment for me. I am extremely honored to take on the role of Creative Director and to lead such a talented team in defining the future of the brand, towards new levels of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to encourage and promote creativity as the essence of our brand.”, stated Massimo Frascella in a press release.
