ADVERTISEMENT
AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear

Lewis Hamilton to End Iconic Partnership with Monster Energy Ahead of Ferrari Move

Harry Bright by Harry Bright
December 23, 2024
in Motorsports
Reading Time: 3 mins read
0
Lewis Hamilton to End Iconic Partnership with Monster Energy Ahead of Ferrari Move

Oct 19, 2024; Austin, Texas, USA; Mercedes AMG Petronas F1 Team driver Lewis Hamilton (44) of Team Great Britain smiles to the crowd during a fan forum before the Sprint Race in the 2024 Formula One US Grand Prix at Circuit of the Americas. Mandatory Credit: Jerome Miron-Imagn Images

ADVERTISEMENT

Seven-time Formula 1 World Champion Lewis Hamilton is reportedly set to sever ties with long-time sponsor Monster Energy as he prepares for his highly anticipated switch to Ferrari in 2025. This marks the end of a significant chapter in Hamilton’s commercial ventures, with Monster serving as one of his most enduring partnerships in F1.


A Decade-Long Alliance Comes to a Close

Monster Energy first entered Formula 1 through a sponsorship deal with Mercedes in 2010, the same year the German automaker returned to the sport as a Constructor. Hamilton joined the partnership in 2017, leveraging his global appeal to promote the brand, even developing his own product, the Lewis Hamilton Zero Sugar energy drink.

Despite the strength of this collaboration, Monster shifted its sponsorship from Mercedes to McLaren at the start of 2024, and now Hamilton himself is reportedly cutting ties with the American energy drink company.

ADVERTISEMENT

Ferrari’s New Energy Partner Takes the Spotlight

Hamilton’s decision coincides with Ferrari’s growing partnership with Celsius, a rival energy drink brand based in Florida. Celsius first partnered with the Scuderia in 2023 and expanded its presence to a full sponsorship deal in 2024, appearing on Ferrari cars and driver race suits. Current Ferrari star Charles Leclerc also signed a personal deal with Celsius, citing its alignment with his fitness goals.

With Hamilton joining Ferrari in 2025, Celsius is expected to capitalize on the marketing power of one of the sport’s most influential figures. As Hamilton’s Monster Energy ties dissolve, Celsius will likely benefit from his star power, aligning its brand with both Ferrari’s legacy and Hamilton’s global appeal.


Hamilton’s Ever-Growing Commercial Portfolio

Lewis Hamilton has built a reputation as one of the most marketable athletes in the world, boasting partnerships with Puma, Tommy Hilfiger, Bose, and Dior, among others. His entrepreneurial ventures include co-founding a non-alcoholic spirit brand with backing from Pernod Ricard. These endorsements and ventures secured him the top spot on SportsPro’s 2024 Most Marketable Athletes list, cementing his status as a commercial powerhouse.

As Ferrari welcomes the 105-time Grand Prix winner to its roster, the team and Celsius appear poised to harness Hamilton’s unmatched global influence. Kyle Watson, Celsius’ Executive VP of Marketing, expressed enthusiasm for the partnership, saying:

“Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, fans, and consumers to perform their best and live fit on and off the track. We couldn’t be happier to continue to grow our partnership with Scuderia Ferrari’s world-class F1 team who shares our passion to elevate their everyday lives and perform at the highest level.”


A New Era for Hamilton and Ferrari

The move to Ferrari represents a significant shift not only in Hamilton’s racing career but also in his brand associations. While Monster Energy will no longer be part of his journey, the transition to Celsius reflects Hamilton’s adaptability and appeal in an ever-changing sponsorship landscape. For Ferrari, Hamilton’s arrival in 2025 brings both driving expertise and unparalleled marketing opportunities, ensuring their partnership will be as powerful off the track as it is on it.

Share212Tweet133Send

Related Posts

Piastri Defends Against McLaren Sabotage Claims: My Title Hopes Remain Unshaken!
Motorsports

Piastri Defends Against McLaren Sabotage Claims: My Title Hopes Remain Unshaken!

Title: Piastri Dismisses Sabotage Claims: McLaren Not Undermining His Title Aspirations! In a surprising turn of events ahead of the...

by Carl Smith
November 6, 2025
Oscar Piastri Defies Jos Verstappen: “I’m Ready to Fight for My Formula 1 Title!”
Motorsports

Oscar Piastri Defies Jos Verstappen: “I’m Ready to Fight for My Formula 1 Title!”

Oscar Piastri: The Rising Star Who Isn’t Backing Down! In an electrifying response to Jos Verstappen's recent comments, Oscar Piastri...

by Simon Monroy
November 6, 2025
Verstappen Declares McLaren Faces Unbearable Championship Pressure Ahead of Sao Paulo Showdown!
Motorsports

Verstappen Declares McLaren Faces Unbearable Championship Pressure Ahead of Sao Paulo Showdown!

Getty Images / Red Bull Content Pool

by Arthur Ling
November 6, 2025
Hamilton Slams F1 Stewards’ ‘Secrecy’ Over Mexico GP Penalty Amid Controversial Decisions
Motorsports

Hamilton Slams F1 Stewards’ ‘Secrecy’ Over Mexico GP Penalty Amid Controversial Decisions

Lewis Hamilton Lashes Out at F1 Stewards: “Secrecy” Over Penalties Sparks Outrage! In a dramatic turn of events following the...

by David Castro
November 6, 2025

Recent News

Piastri Defends Against McLaren Sabotage Claims: My Title Hopes Remain Unshaken!

Piastri Defends Against McLaren Sabotage Claims: My Title Hopes Remain Unshaken!

November 6, 2025
Oscar Piastri Defies Jos Verstappen: “I’m Ready to Fight for My Formula 1 Title!”

Oscar Piastri Defies Jos Verstappen: “I’m Ready to Fight for My Formula 1 Title!”

November 6, 2025
Verstappen Declares McLaren Faces Unbearable Championship Pressure Ahead of Sao Paulo Showdown!

Verstappen Declares McLaren Faces Unbearable Championship Pressure Ahead of Sao Paulo Showdown!

November 6, 2025
Hamilton Slams F1 Stewards’ ‘Secrecy’ Over Mexico GP Penalty Amid Controversial Decisions

Hamilton Slams F1 Stewards’ ‘Secrecy’ Over Mexico GP Penalty Amid Controversial Decisions

November 6, 2025

Newsletter

ADVERTISEMENT

  • PRIVACY POLICY
  • TECHNICAL INFORMATION
  • EDITORIAL STATUS
  • TERMS AND CONDITIONS

© 2023 AutoGear - Todos os direitos reservados AutoGear.

No Result
View All Result
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語

© 2023 AutoGear - Todos os direitos reservados AutoGear.