Katrin Adt is the new CEO of Dacia, succeeding Denis Le Vot, who is leaving the company. Previously a vice president at Mercedes, Katrin Adt will also join the leadership team of the Renault Group and will report to the Group’s Chief Growth Officer, Fabrice Cambolive.
With about 26 years of experience in the automotive industry, having worked at Daimler, notably at Mercedes-Benz, Katrin Adt has held various leadership positions: CEO of Mercedes-Benz in Luxembourg, vice president of Human Resources Development at Daimler, CEO of the Smart brand, and later, CEO of Mercedes-Benz Own Retail Europe. Most recently, she led the corporate audit at Mercedes-Benz. With a career focused primarily on sales and retail, Katrin has driven several fundamental transformations, including the transition of Smart to a 100% electric brand.
“I am excited to join the Renault Group and lead the Dacia brand. It is a privilege to contribute to writing the next chapter of this remarkable success story, together with an exceptional team. Preparing companies for the future has always been my driving force,” said Katrin Adt.
The new CEO of Dacia also acknowledged that “today, we are living in a crucial moment – both technologically and socially – in our relationship with the automobile. Dacia has consistently demonstrated the relevance of its approach through products that directly meet customer expectations. More than a brand, Dacia represents a bold, smart, and accessible vision of mobility”.
