McLaren has been actively seeking new investments for a considerable period of time. Recently, they secured a multi-year partnership with an e-commerce platform, eBay. As part of this agreement, the McLaren brand will be displayed on both eBay cars and McLaren cars during the upcoming Miami GP weekend. However, it should be noted that this branding will only be featured in selected races going forward, including Miami GP, Silverstone, Austin, and Las Vegas. The CEO of McLaren expressed great enthusiasm when making the official announcement.
Following Ferrari’s recent deal with tech giant HP, they have opted to adopt a blue livery and overalls for the upcoming race weekend in Miami. In contrast, McLaren’s partnership with eBay will not only benefit both parties but also increase audience engagement through their extensive networks, especially during the American races.
Recently, several drivers have expressed concerns about the F1’s 24-race calendar. Previously, Lewis Hamilton and Sebastian Vettel had voiced their concerns, and now Lando Norris has joined them, stating that the current system is damaging and unsustainable. Norris believes that the introduction of F1 sprint races in 2021, aimed at providing equal opportunities to all teams, only adds to the stress and fatigue experienced by the 20 racing drivers. The engineers and support teams working behind the scenes also suffer greatly due to excessive workload. Norris emphasizes the need for sustainable changes within F1.
