Lamborghini has already announced that it plans to launch its first 100% electric model in 2028, making it clear that it is not a traditional supercar.
Now in an interview with Bloomberg, Stephan Winkelmann, CEO of Lamborghini, revealed hesitancy in this step due to an incipient demand for 100% electric supercars. «It is still very early and we will have to see in the future if and when this will happen», emphasized Stephan Winkelmann.
In this sense, Lamborghini plans to take a wait-and-see approach, continuing in the near future to focus on supercars with plug-in hybrid engines.
For the CEO of Lamborghini, the lack of demand for electric supercars is not due to lack of performance, but rather the lack of emotional aspect of gasoline-powered supercars, as the «sound of a Lamborghini Huracán V-10 engine is something that a 100% electric model cannot replicate».
Stephan Winkelmann’s comments come after the CEO and founder of the Rimac Group, Mate Rimac, revealed in early May, at a conference in London, that high-tech segment customers prefer a more emotional and analog experience, which according to Mate Rimac justifies the low demand for the electric hypercar Nevera, which failed to sell out the limited production of 150 units despite being launched in 2021.
Recuerda que en 2023 Lamborghini presentó el prototipo Lanzador, que según la marca es la visión del primer modelo totalmente eléctrico que se espera que llegue al mercado en 2028.
