Hyundai wants to demonstrate how driving the new Ioniq 5 N can awaken drivers’ enthusiasm, and for that, they have chosen Norway to carry out a groundbreaking experiment.
The South Korean brand will take the Ioniq 5 N to Rjukan, Norway – one of the darkest places in Europe, where in February, and for five days, during the peak of winter, a selected group of local residents will have the opportunity to drive the electric vehicle with the signature of Hyundai’s sports division, under the watchful eye of a neuroscientist who will measure the biological and neurological changes of the drivers, in order to observe how a 100% electric sports vehicle positively affects the mind and the human body.
«This experience underlines Hyundai’s commitment not only to meet the pragmatic mobility needs of our customers, but also to respond to their emotional aspirations with innovation.», said Andreas-Christoph Hofmann, Vice President of Marketing, Product and Public Relations at Hyundai Motor Europe.
