Zeekr, the premium electric vehicle brand of the Chinese group Geely, is not letting itself be affected by the tariffs imposed by the European Union (EU) on electric vehicles manufactured in China, and the CEO of Zeekr Europe, Lothar Schupert, has now announced that the brand will continue its expansion in the European market.
In statements to “Euronews,” Lothar Schupert acknowledged that the brand is still halfway through its expansion plans and intends to grow in the European market, starting with Germany and the United Kingdom. The next step involves entering the markets of France, Italy, and Spain. “We are preparing to enter new markets. This will happen in the next twelve to twenty-four months”, said the CEO of Zeekr Europe.
Schupert acknowledged that the tariffs on electric vehicles produced in China, imposed by the European Union, have ultimately delayed the brand’s expansion plans. However, the company is quite confident about the future “our sustainable approach to market entry is now ready”. The goal is to continue growing and delivering “high-quality premium products” to consumers in Europe. In this way, Zeekr’s expansion plans will remain intact despite the customs tariffs.
It is worth noting that the European Union and the Beijing Government are still in negotiations to reach a possible minimum price agreement to eliminate the tariffs.
When asked if a minimum price agreement would be acceptable for a company like Zeekr, Schupert stated that the brand advocates for “free trade,” and that the company does not oppose tariffs, which ultimately have an impact on consumer prices.
Currently, Zeekr is present in Europe in Norway, Sweden, and the Netherlands, with four models from a range of nine already launched in China.
