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Yuki Tsunoda’s Rise: From F1’s Shortest Driver to Japan’s Motorsport Star

Carl Smith by Carl Smith
February 17, 2025
in Motorsports
Reading Time: 4 mins read
0
Yuki Tsunoda’s Rise: From F1’s Shortest Driver to Japan’s Motorsport Star

ABU DHABI, UNITED ARAB EMIRATES - DECEMBER 06: Yuki Tsunoda of Japan and Visa Cash App RB looks on at the Visa Cash App RB team photo after practice ahead of the F1 Grand Prix of Abu Dhabi at Yas Marina Circuit on December 06, 2024 in Abu Dhabi, United Arab Emirates. (Photo by Mark Thompson/Getty Images) // Getty Images / Red Bull Content Pool // SI202412150009 // Usage for editorial use only //

Yuki Tsunoda may be the shortest driver on the Formula 1 grid, but his presence in the sport is anything but small. With a fearless driving style, impressive skill set, and a rapidly growing fanbase, Tsunoda is proving that size doesn’t matter when it comes to speed. But beyond the track, his rising net worth, salary, and marketability are making him one of the most valuable young assets in motorsport.


Defying Expectations: Tsunoda’s Height Has Never Been a Handicap

At 1.59 meters (5 feet 3 inches), Yuki Tsunoda is officially one of the shortest drivers in Formula 1 history. But in a sport where aerodynamics and weight play a crucial role, being smaller has its advantages.

Tsunoda’s compact frame allows for better weight distribution, a critical factor in Formula 1 car balance and performance. While some may view his height as a disadvantage, it has never slowed him down.

His aggressive overtaking moves, bold racecraft, and ability to extract every ounce of speed from his AlphaTauri car have solidified his place on the grid. What he lacks in stature, he more than makes up for in raw talent and determination.


Yuki Tsunoda’s Net Worth: The Financial Impact of an F1 Rising Star

As of early 2025, Tsunoda’s estimated net worth is around $2 million. While this figure may seem modest compared to F1’s elite earners, it’s important to remember that Tsunoda is still in the early stages of his career.

His net worth is expected to skyrocket in the coming years, thanks to lucrative sponsorship deals, endorsement contracts, and continued F1 success.

Tsunoda’s Marketability: A Rising Icon in Japan

Tsunoda’s value extends far beyond the racetrack. As one of Japan’s few representatives in Formula 1, he carries significant commercial appeal.

His home country has a deep motorsport culture, with legendary figures like Ayrton Senna and Michael Schumacher idolized in the nation’s rich F1 history. Now, Tsunoda is following in their footsteps, backed by massive corporate support from Japanese brands.

Already, Tsunoda has secured endorsement deals with both automotive and non-automotive brands, making him an attractive marketing figure. As his results improve, expect to see even bigger sponsorship agreements rolling in.


Tsunoda’s Salary: How Much Does He Earn in F1?

Tsunoda’s current base salary is estimated at $1.5 million per year, but that’s just the beginning.

How Tsunoda’s Salary Can Skyrocket:

  1. Performance Bonuses – F1 teams often reward drivers for point-scoring finishes, podiums, and championship standings. While Tsunoda has yet to reach an F1 podium, his consistent performances are likely securing him extra income.
  2. Future Contract Extensions – If Tsunoda continues to impress, a contract extension with a salary bump will be inevitable.
  3. Potential Move to Red Bull – If he earns a promotion to the main Red Bull team, expect his earnings to double or even triple overnight.

With rising sponsorship income and a promising career ahead, Tsunoda’s financial growth is only just beginning.


The Future: Can Tsunoda Become Japan’s Next F1 Superstar?

Yuki Tsunoda’s journey is far from complete. With every season, he becomes a stronger, more refined driver, gaining the experience needed to compete with F1’s best.

If he can capitalize on his potential, score podiums, and fight at the front of the grid, his salary, endorsements, and net worth will explode. The question is no longer if he will be successful—but rather how far he can go.

One thing is certain: Japan has found its next great motorsport hero, and Yuki Tsunoda isn’t backing down.

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