After months of announcing record sales, Xiaomi is facing its first problem, in commercial terms, in the still short life of its automotive division. This is because, in December 2025 (there are no more recent figures), demand for the SU7 Ultra, the version positioned at the top of the offering of the first model launched by the Chinese brand, saw a very significant slowdown, with only 45 units sold in China (the only market where, for now, the manufacturer sells its proposals). In March of last year, immediately after the commercial launch of the SU7 Ultra, over 3000 units were delivered!
According to information from the site CarNewsChina, which calculated Xiaomi’s sales, demand for the SU7 decreased from March to April 2025, but in a less pronounced manner, from 3098 to 2283 units, which is not surprising due to the dilution of the novelty effect. Then, until August, Xiaomi sold an average of 2350 units per month. In September, the first significant drop was recorded, to 488 cars. And the numbers continued to decline in October (130) and November (80).
Still, even faced with this loss of commercial performance, the Chinese met the goal of selling 10,000 units of the SU7 Ultra last year, a number announced by Xiaomi’s CEO, Lei Jun, since they delivered 15,578 in 2025. The top-of-the-line model has three electric motors and over 1500 hp, achieving 0-100 km/h in 2.0 seconds, and reaching a top speed of 350 km/h.
However, generically, Xiaomi’s commercial performance in 2025 was more than convincing, having sold 11,123 units of the SU7, and almost 40,000 of the YU7, just in December. Thus, according to official numbers from the China Passenger Car Association, the brand ended the year within the Top 10 of the Chinese market regarding electric vehicles, with 411,837 units sold, an increase of 200.9% compared to 2024. For 2026, Lei Jun’s ambition is to reach 550,000 units.
