A groundbreaking opportunity for Formula 1 fans has emerged as Williams and Gulf Racing launch a unique initiative to design a special livery for the upcoming Brazilian Grand Prix. The collaboration between Williams and Gulf Racing at Silverstone opened the doors for fans worldwide to participate in the creation of the FW47 livery for the Interlagos race in November.
The ‘Driven by Words’ project invites fans to submit up to five words that represent their passion for motorsport. These words will be incorporated into the design of the Gulf x Atlassian Williams Racing car, showcasing the fans’ influence on the iconic livery. The deadline for word submissions is set for August 25th, giving fans a chance to leave their mark on the racing world.
Mike Jones, CEO of Gulf Oil, expressed his excitement about the initiative, emphasizing the shared passion for racing between Gulf and Williams Racing. He highlighted the importance of fans in the racing community and praised the unique opportunity for fans to be at the core of the campaign.
Team Principal James Vowles echoed this sentiment, emphasizing the team’s commitment to engaging fans in new and innovative ways. The ‘Driven by Words’ initiative is a testament to this dedication, aiming to bring fans closer to the racing experience than ever before.
The unveiling of the fan-inspired livery in Brazil is anticipated to be a pivotal moment in the racing season, celebrating the unity between fans, Williams Racing, and Gulf Racing. Stay tuned as the words of fans come to life on the track, shaping the future of Formula 1 livery design.