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William Byron Seals Historic Deal with All-Pro Auto at Hendrick Motorsports

James Taylor by James Taylor
June 24, 2025
in Motorsports, NASCAR
Reading Time: 2 mins read
0
William Byron Seals Historic Deal with All-Pro Auto at Hendrick Motorsports

Jun 1, 2025; Lebanon, Tennessee, USA; NASCAR Cup Series driver William Byron (24) during the Cracker Barrel 400 at Nashville Superspeedway. Mandatory Credit: Randy Sartin-Imagn Images

All-Pro Auto Strikes Mega Deal with Hendrick Motorsports and William Byron

In a groundbreaking move, All-Pro Auto Reconditioning has solidified a significant partnership extension with Hendrick Motorsports, propelling them as the primary sponsor for racing sensation William Byron until 2030. This monumental agreement signifies a deepening of their existing contract and sets the stage for an exciting collaboration in the world of motorsports.

The alliance will see All-Pro prominently displayed as the primary sponsor on Byron’s No. 24 Chevrolet at two marquee events in 2025, including the Chicago Street Race and the Cup Series playoff opener at Darlington Raceway. As the seasons progress, All-Pro’s presence will soar, with plans to sponsor two races in 2026, four in 2027, and a whopping six races annually from 2028 through 2030.

Brett Boettcher, the Chief Strategy Officer for All-Pro Auto Reconditioning, expressed immense satisfaction with the partnership, stating, “From day one, partnering with Hendrick Motorsports has exceeded our expectations. This expansion reflects our confidence in the relationship and what it delivers for our brand.” The collaboration aims to enhance visibility, deepen customer relationships, and attract top-tier talent to the company on a national scale.

William Byron, the 27-year-old racing prodigy, lauded the achievements made with All-Pro in a short period, emphasizing their shared commitment to excellence. Byron’s sentiments echoed the sentiment that the sponsorship exemplifies tangible results and is a testament to the hard work put in by the No. 24 team.

The roots of this partnership date back to 2024 when All-Pro initially joined forces with Hendrick Motorsports as an associate sponsor. The decision to expand this collaboration highlights a mutual belief in each other’s vision and the desire for sustained success in the NASCAR realm.

Rick Hendrick, the esteemed owner of Hendrick Motorsports, expressed pride in the evolving partnership, stating, “It means a lot when a partner believes in what we’re doing and chooses to grow with us.” The enduring commitment from All-Pro signifies a shared dedication to business objectives, customer engagement, and a culture centered around performance-driven ideals.

As the motorsports world eagerly anticipates the impact of this extended deal, all eyes will be on William Byron and the No. 24 team as they gear up for a future filled with promise and potential. The fusion of automotive excellence and racing prowess is set to redefine the landscape of NASCAR sponsorship, setting a new benchmark for collaborative success in the industry.

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