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Will Buxton’s bold IndyCar move: The voice of F1 embraces a new challenge on American soil

Publisher by Publisher
January 19, 2025
in Motorsports
Reading Time: 4 mins read
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Will Buxton’s bold IndyCar move: The voice of F1 embraces a new challenge on American soil

For over two decades, Will Buxton has been synonymous with Formula 1, narrating the sport’s drama and triumphs with a voice that became iconic through Netflix: Drive to Survive. But in a stunning turn of events, Buxton has traded the glitz of the F1 paddock for a bold new venture: becoming the lead commentator for IndyCar on Fox.

This decision, which Buxton describes as “the hardest of my life,” marks a seismic shift—not just for the seasoned broadcaster but potentially for IndyCar’s future as well.


Why leave Formula 1 for IndyCar?

Buxton’s departure from F1 comes as a surprise to many, but the move to IndyCar is deeply personal and professional. He likens the opportunity to a “sliding doors moment,” one that couldn’t be ignored.

“This is a massive opportunity that doesn’t come around very often,” Buxton explained. “It’s scary, really scary. But it’s also incredibly exciting.”

The chance to join Fox, which recently secured exclusive IndyCar broadcast rights, presented a new horizon. Unlike NBC, which split coverage across multiple platforms, Fox plans to showcase every race on its main channel, signaling a significant investment in IndyCar’s future. For Buxton, it was a chance to be part of something transformative.


The catalyst for change: conversations with racing icons

Buxton’s journey to IndyCar began over dinner with James Hinchcliffe at the Brazilian Grand Prix. The former IndyCar driver revealed Fox’s interest in Buxton. That dinner sparked a whirlwind of conversations with key figures, including outgoing IndyCar commentator Leigh Diffey and McLaren CEO Zak Brown.

Diffey, a longtime mentor, gave Buxton his blessing, while Brown’s response was emphatic: “F**king do it!”


IndyCar’s new era under Fox

IndyCar, once a powerhouse in American motorsport, has struggled to recapture the glory of its 1990s heyday. However, with Fox at the helm, the series is poised for a renaissance. The network has already made waves with bold advertising campaigns, including a commercial featuring Josef Newgarden and NFL icon Tom Brady, drawing millions of viewers.

“Fox is all about being bold, taking chances, and telling stories,” Buxton said. “They want to make heroes of these drivers and grow the sport. There’s no reason why IndyCar shouldn’t become the most popular form of motorsport in the U.S.—bigger than NASCAR.”

Fox’s commitment extends beyond traditional coverage. With new technologies like driver-eye cameras and drones, as well as increased exposure during NFL and college football broadcasts, the network is pulling out all the stops to elevate IndyCar’s profile.


Buxton’s return to the commentary booth

For Buxton, the switch to IndyCar also marks a return to his roots. His time as a GP2/GP3 commentator remains one of his career highlights, and he’s eager to bring that energy to IndyCar.

“This sport has amazing racing, amazing stories—it’s just waiting to be told in the right way,” he said. “It’s in a place where F1 was 15 years ago. I’m excited to help it grow.”


The door to Formula 1 remains ajar

Though IndyCar will be Buxton’s primary focus, he hasn’t ruled out returning to F1 in some capacity. With the IndyCar season wrapping up in August, Buxton hinted at a possible cameo during F1’s latter races.

“The folks at F1TV have been incredibly supportive. The door remains open, and I’m hopeful I can return for a few races later in the year,” he revealed.


IndyCar’s golden opportunity

As Buxton prepares for his new role, the stakes couldn’t be higher for IndyCar. With a committed broadcaster in Fox and a fresh voice in Buxton, the series has a real chance to challenge NASCAR’s dominance and capitalize on the momentum generated by Drive to Survive.

“I’m tremendously excited about the opportunity to grow the sport,” Buxton said. “It’s about making these drivers into household names and showing the world what IndyCar is all about.”

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