Volvo Cars has announced that it is reducing its model range in the U.S. due to tariffs imposed by President Donald Trump that are making it difficult to profitably sell a wide range of models.
The Swedish automaker, which is owned by China’s Geely Holding, told “Reuters” that it is removing some sedan and wagon models from its U.S. portfolio due to weak demand for this type of vehicle.
It should be noted that the import tariffs on vehicles manufactured outside the United States, which came into effect on April 1, have made market conditions more challenging for European companies, including Volvo.
As such, the American tariffs of 27.5% on cars manufactured in Europe and over 100% on Chinese imports have forced brands to rethink their strategies.
Industry experts have warned that automakers who cannot absorb the cost of the tariffs will have to pass the increased cost onto consumers or stop selling their models in the North American market.
In light of this situation, Volvo Cars will sell in the U.S. half of its global lineup of 13 models, including the brand’s SUVs and the V60 wagon. Thus, the Swedish brand is removing from its portfolio sedans such as the S60, production of which was halted in South Carolina last year, as well as the ES90, which the brand claims cannot be sold profitably in the U.S.
