Formula 1 has just shaken the racing world with a groundbreaking partnership set to kick off in 2026 – none other than the iconic Mickey Mouse and his friends from Disney are joining forces with the adrenaline-fueled sport!
The new deal with Disney will see exclusive experiences, content, and merchandise coming to F1 in a move aimed at captivating younger audiences and revitalizing the sport’s image. Mickey Mouse himself was pictured next to a mock 2026 chassis, symbolizing the exciting collaboration on the horizon.
In a statement, Emily Prazer, F1’s chief commercial officer, expressed enthusiasm for the innovative partnership, highlighting the strategic expansion beyond the realm of sports and into the broader consumer market. Prazer emphasized the mutual goal of pushing boundaries and delivering entertainment to millions of fans worldwide.
Tasia Filippatos, Disney’s consumer products president, hinted at the thrilling merchandise to come from the Mickey Mouse x F1 collaboration, promising unforgettable content and experiences tailored for fans of both Disney and F1.
With the upcoming season ushering in significant regulation changes to enhance racing and environmental sustainability, the addition of Disney’s beloved characters is set to add a new layer of excitement to the F1 experience. Fans can expect a fusion of magic and speed like never before as the worlds of Formula 1 and Mickey Mouse collide in 2026.