Daniel Ricciardo Shakes Up the Racing World with Bold Enchanté x Ford Collaboration
In a thrilling announcement that has sent shockwaves through the racing community, former Formula 1 star Daniel Ricciardo has unveiled an electrifying new partnership between his lifestyle brand Enchanté and the iconic Ford Racing. This dynamic collaboration, born from Ricciardo’s passion for motorsports and adventure, is set to launch on January 15, 2026, marking a pivotal moment in both his career and the automotive world.
Having debuted Enchanté just one year ago, Ricciardo has quickly established himself as a formidable brand ambassador for Ford Racing, a role he embraced in September 2025. Expressing his heartfelt connection to racing, Ricciardo shared on the Enchanté Instagram page, “For me, racing was always about having fun. It made me happy and created memories that will last a lifetime.” His nostalgia for the sport is palpable, especially as he reminisces about the exhilarating road trips he’s taken in his Ford Raptor. “Some of my favourite memories are road tripping behind the wheel of my Raptor,” he added, emphasizing Ford’s rich legacy in motorsports that spans from F1 to Dakar, Le Mans to Bathurst.
But this collaboration isn’t just about nostalgia; it’s about innovation and enjoyment. Ricciardo’s excitement for the partnership shines through as he states, “What excites me most is how they continue to find ways of having fun.” This is a rallying cry for fans and enthusiasts alike, promising a product line that will resonate with the adventurous spirit of racing aficionados.
Since his departure from Formula 1 after the 2024 Singapore Grand Prix, Ricciardo has taken a step back from the limelight, allowing him to focus on his new ventures. He was replaced by Liam Lawson at Racing Bulls but hasn’t let that slow him down. Instead, he embraced his newfound freedom, participating in the exhilarating Ford Raptor Rally at Lake Havasu, Arizona, in December 2025. Describing the experience, he candidly admitted, “I was pretty scared. But it was really fun. I hadn’t done anything like that before.” The rally was filled with adrenaline-pumping activities, from high-speed desert runs to massive jumps, showcasing the rugged capabilities of the Raptor T1+.
Reflecting on the camaraderie built during the rally, Ricciardo noted, “What’s made Raptor is the people and days like this. And it’s really nice to be a part of that.” His enthusiasm for the community and the joy of racing is infectious, further solidifying his role not just as a driver but as a vibrant ambassador for the sport.
As the countdown to the January 15, 2026 launch begins, fans are left wondering: what will Ricciardo and Ford Racing unveil next? With his relentless drive and passion, there’s no doubt that this collaboration will redefine the intersection of lifestyle and motorsport, setting the stage for an exciting future. Buckle up, because the ride is just getting started!








