Tyler Reddick's Meteoric Rise in NASCAR: A New Era Begins with Rockstar Energy
In a stunning turn of events this season, NASCAR Cup Series sensation Tyler Reddick is taking the racing world by storm! Behind the wheel of the No. 45 Toyota, co-owned by NBA icon Michael Jordan and NASCAR legend Denny Hamlin, Reddick has kicked off the 2026 racing season like no other. After an unforgettable victory at the Daytona 500, where he executed a breathtaking last-lap pass, Reddick went on to dominate the first three races—an unprecedented feat in NASCAR history!
But that's just the beginning. Reddick secured a fourth win shortly thereafter, solidifying his position at the top of the championship standings for the first two months of the season. With such electrifying performances, it’s no wonder that Reddick's star is shining brighter than ever, and now he’s aligning himself with a powerhouse brand—Rockstar Energy!
In a thrilling announcement, Reddick and 23XI Racing revealed their new partnership with Rockstar Energy on Thursday, marking a comeback for the brand that has been absent from NASCAR for over a decade. Their last foray into the sport was with driver Dylan Kwasniewski, but they are ready to make a bold return.
“Partnering with Tyler Reddick brings authenticity to a brand built around our LIVE LOUD™ culture and embracing life to the fullest,” stated Steve Mateus, Senior Director of Sports and Music at Rockstar Energy. “He’s fearless, high-energy, and thrives in high-stakes moments. His relentless drive mirrors our mindset of pushing limits, making him a natural extension of a brand that celebrates intensity, individuality, and unapologetic ambition.”
As part of this dynamic new collaboration, Reddick will be featured prominently in Rockstar’s marketing initiatives, digital content, and on-track integrations. Fans can expect to see Rockstar take center stage as the primary sponsor of the No. 45 Toyota during multiple races throughout the 2026 season, starting with the highly anticipated event at Talladega Superspeedway on April 26.
Reddick expressed his excitement about the partnership, saying, “Joining Rockstar Energy now is the right fit for both of us. From day one, it was clear we share that winner-take-all attitude. I’m fired up to rep the yellow star with the No. 45 team and bring Rockstar to victory lane this season!”
Interestingly, Reddick was previously supported by Monster Energy since he joined 23XI in 2023, but that partnership concluded after the 2025 season. Meanwhile, Monster Energy continues to sponsor Reddick's teammate, Riley Herbst, and the No. 35 23XI Racing Toyota.
This partnership with Rockstar Energy not only signifies a fresh chapter for Reddick but also positions him and 23XI Racing at the forefront of a thrilling season. NASCAR fans are eagerly watching as Reddick continues his quest for greatness on the tracks. Stay tuned for what promises to be an exhilarating ride!