Under the motto “Notice those who make a difference”, Toyota wants to involve its customers by mobilizing its entire network of dealers and official repairers to support homeless people through the CASA Association.
The Homeless Support Center (CASA) has been working since 2002 to assist those living on the streets, at risk families, or families in need through social solidarity actions.
To fulfill its mission, Toyota is donating €1 for every customer who visits their workshops (with billed mechanical services) until October 31st. This support will not incur any cost for the customer and is part of the brand’s strategy to go above and beyond by supporting and intervening in the most needed social causes.
In order to involve all customers, Toyota has launched an awareness campaign under the motto “Notice those who make a difference”, highlighting the importance of acting in this area of social solidarity.
