Toyota once again elected as the most trusted automotive brand in Portugal.

Toyota has been once again elected as the ‘Brand of Trust 2024’ in the automotive sector for the 15th consecutive year by the Portuguese readers of Reader’s Digest magazine.

The voting for trusted brands is annually directed to the magazine’s readers. The selected sample consisted of 12 thousand households to whom, as consumers and based on an open-ended question methodology, were asked to mention the brands they trust.

For the fifteenth consecutive year, Toyota in Portugal holds the first position in the trust ranking.