Even in its “standard” form, the Toyota GR Yaris is an absolute powerhouse with a 280 PS turbocharged 1.6-liter engine and all-wheel drive. However, Toyota Italy has taken things up a notch to commemorate a special milestone—the company’s first-ever World Rally Championship victory in 1973—by releasing the ultra-exclusive GR Yaris TGR Italy Limited Edition.
This limited-run model, capped at just 51 numbered units, pays homage to the iconic Toyota Corolla Coupe Rally Car with exclusive design features, rare equipment, and a hefty price tag of €67,500 (approx. £57,000). The car will only be available through an online sales process, making it an exclusive buy for rally and performance enthusiasts.
Tribute to a Rally Legend
A closer inspection reveals the unique styling that sets this GR Yaris apart. Finished in a special white livery with double red stripes running across the body, the look is directly inspired by the 1973 Corolla Rally Car that secured Toyota’s maiden rally victory. But the rally heritage doesn’t stop there—the car rolls on forged alloy wheels with a Heritage Gold finish, fitted with Pirelli P Zero Trofeo R semi-slick tyres, paying tribute to the past while boosting its performance on both road and track.
Unique Features and Equipment
The GR Yaris TGR Italy Limited Edition comes fully equipped with exclusive features, including a Limited Edition badge on the exterior and an interior serial number that matches the car’s place in the 51-unit production run. Owners will also receive a certificate of authenticity, making this a true collector’s item.
Toyota has packed in advanced technology as well, with the GR DAT-8 automatic transmission and the Tech Pack, which includes modern safety aids like anti-collision parking sensors, a Blind Spot Monitor, and Rear Cross Traffic Alert.
Rally-Themed VIP Perks
Toyota Italy is offering more than just a car—it’s offering a rally experience. Buyers of this limited edition GR Yaris will get the chance to test drive the Rally2 competition car, receive two VIP passes for the TGR Italy 2025 season, and enjoy rally-themed gifts, including a custom car cover with the vehicle’s serial number and exclusive TGR Italy clothing.
Exclusively Online: Limited Availability
This highly coveted car is only available through an online reservation process starting from 9 September 2024. Interested buyers can visit the Toyota.it website and place a €2,500 deposit to secure their car. With just 51 units being produced, competition for this exclusive model will be fierce.
Deliveries are expected by the end of 2024, and the car will be publicly unveiled in a live presentation at TGR Italy this October.
For rally enthusiasts and collectors alike, the Toyota GR Yaris TGR Italy Limited Edition offers a chance to own a piece of Toyota’s motorsport history, with just enough cutting-edge technology and luxury to make it a standout in the modern era.
