The electric revolution continues as Toyota and Subaru team up once again to launch a brand-new electric SUV, following their bZ4X and Solterra models. According to an explosive report from Nikkei Asia, these two Japanese powerhouses are already gearing up to produce their second zero-emission vehicle, set to hit the market in early 2026.
Unlike its predecessors, this next-gen SUV will roll off the assembly line at Subaru’s Yajima plant rather than Toyota’s Aichi facility. But don’t expect an entirely fresh blueprint—both automakers plan to cut costs and speed up production by leveraging existing technology from their current electric SUVs. The goal? To churn out between 15,000 and 20,000 units every month, a clear sign they’re aiming for mass adoption.
The new EVs are targeting key markets in North America, Europe, and Japan, but global expansion is certainly on the cards. Pricing details remain under wraps, leaving everyone wondering whether these new models will undercut the bZ4X and Solterra, which currently start at $44,465 and $46,340 in the U.S., respectively.
If sales numbers are any indication, Toyota’s bZ4X has managed to move 13,577 units in the U.S. this year up to September, while Subaru’s Solterra lags behind with 9,137 units sold. And the competition? They’re not sitting idle. Hyundai’s Ioniq 5 has raced ahead with 30,318 units sold, while Kia’s EV6 and Honda’s Prologue have both outpaced their Japanese rivals.
But this is just the beginning. Toyota and Subaru have confirmed plans for three additional EV models, all crossovers, beyond the upcoming 2026 release. Official reveals are expected in the latter half of next year, so gear up for what could be a fierce EV battle on the global stage.
Despite this electric push, both automakers are still hedging their bets, as they’re also continuing to develop internal combustion engines (ICEs). In a joint announcement with Mazda earlier this year, Toyota and Subaru revealed plans for new and improved ICEs, signaling a dual approach in their quest to dominate both traditional and electric markets.
The countdown is on, and the stakes are high—will Toyota and Subaru’s next electric venture be the game-changer they need to reclaim market dominance? Only time will tell.
