Revolutionary Racer Toni Breidinger Makes Headlines with Unique Sponsorship Deals
Toni Breidinger, the trailblazing racer from TRICON Garage, is causing a stir in the racing world with her unconventional sponsorship deals. The Victoria’s Secret model recently announced a groundbreaking two-race sponsorship deal with luxury fashion brand Coach, showcasing their signature black and white colors on her #5 Toyota Tundra. But that’s not all – Breidinger turned heads by sipping coffee out of a Coach sneaker during a promotional shoot, pushing the boundaries of traditional sponsorships.
This isn’t the first time Breidinger has made waves with her partnerships. She previously featured in Coach’s Soho Sneaker campaign, where she starred in a promotional video filmed on the bustling streets of New York City. The young racer shared a behind-the-scenes clip from the shoot, revealing her innovative use of the Soho sneaker as a cup holder, adding a touch of glamour to the racing world.
Despite some ups and downs on the track, including an 18th-place finish at Rockingham Speedway, Breidinger remains a force to be reckoned with. While her TRICON Garage teammate Corey Heim dominates the drivers’ standings, Breidinger continues to break barriers and challenge the status quo with her unique collaborations and fearless attitude.
In another groundbreaking move, Breidinger recently announced a partnership with iconic restaurant chain Dave and Buster’s, marking their debut in NASCAR sponsorship. As the official summer ambassador for Dave and Buster’s, Breidinger will proudly display the company’s branding as the primary sponsor on her #5 Toyota in the upcoming New York race on August 8. Fans can also look forward to the launch of her custom fire suit during the same weekend, adding a dash of excitement to the racing event.
Reflecting on the innovative collaboration, Breidinger expressed her enthusiasm, stating, “I’ve been a fan of Dave & Buster’s for as long as I can remember. I always stop in when I’m on the road. I love the games and energy, so getting to partner with a brand I genuinely enjoy is really exciting for me.” The partnership promises an interactive experience for fans, with the announcement of Dave & Buster’s Leaderboard Challenge offering exclusive rewards such as VIP access to NASCAR tickets and even a brand new car.
As Breidinger gears up for her 16th Truck Series start at Lucas Oil Indianapolis Raceway Park, the racing world is abuzz with anticipation. Fans can catch all the action on Friday, July 25, at 8 p.m. ET, as this fearless racer continues to break barriers and redefine the world of motorsports.
