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Thriving Formula 1 Business: New Partnerships and Fan Experiences Ahead of Chinese Grand Prix

Carl Harrison by Carl Harrison
March 19, 2025
in Motorsports
Reading Time: 1 min read
0
Thriving Formula 1 Business: New Partnerships and Fan Experiences Ahead of Chinese Grand Prix

As the 2025 Formula 1 season revs up, the business side of the world-renowned racing competition continues to thrive. This is especially evident in the lead-up to two of the season’s most anticipated events – the Australian and Chinese Grand Prix.

Among the week’s notable business developments is the strategic partnership formed between Racing Bulls and ExxonMobil. This alliance sees ExxonMobil, the energy behemoth, stepping up its involvement in the high-octane world of Formula 1 as the official Fuels and Lubricants Partner for Racing Bulls starting 2025. This collaboration not only expands ExxonMobil’s footprint in the sport but also underscores the firm’s commitment to powering performance on the racetrack.

Looking ahead to the 2025 Las Vegas Grand Prix, race organizers are gearing up to enhance the fan experience significantly. They aim to do this by introducing a broader range of ticketing options and flexible payment plans, thereby making the event more accessible for racing enthusiasts. Furthermore, they plan to roll back ticket prices, which will inevitably draw in more fans and potentially expand the sport’s audience base.

As the Formula 1 circus prepares to touch down in China for the upcoming Grand Prix, these developments highlight the sport’s ever-growing appeal, not just as a thrilling spectacle of speed and skill, but also as a lucrative business venture. With the engines set to roar into life, the business of Formula 1 is indeed in full throttle, showing no signs of slowing down any time soon.

It’s clear that the combination of competitive racing, strategic partnerships and fan-centric initiatives continues to fuel the business side of Formula 1. As this season progresses, expect more such collaborations and innovations that reinforce Formula 1’s standing as a premier global sporting event.

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