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The XC60 surpasses the iconic 240 and becomes Volvo’s best-selling model.

Virgilio Machado by Virgilio Machado
June 25, 2025
in Latest News
Reading Time: 2 mins read
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XC60 ultrapassa o icónico 240 e torna-se no modelo mais vendido da Volvo

With over 2.7 million units sold, the Volvo XC60 has surpassed the iconic 240 and is now the best-selling model of the Swedish brand of all time.

Launched in 2008, the XC60 has been a true sales success. Initially built exclusively in Europe, the SUV later became the brand’s first global model to also be produced in China, supporting local sales.  

The current generation of the XC60 has been responsible for introducing plug-in hybrid engines to an even broader audience, having been the best-selling plug-in hybrid in Europe last year.

The current generation of the XC60 features a more modern design and is equipped with a more intuitive user experience, greater comfort, and a more responsive infotainment system.

With the current sales volume, the XC60 becomes the best-selling model of the Swedish brand, clearly reflecting the preferences of today’s consumers, taking the place of the Volvo 240, which was produced between 1974 and 1993, with 2,685,171 cars built, and which for many years was the most popular choice among families worldwide, loved for its safety qualities and excellent driving characteristics.

“Growing up in Sweden in the 1980s, the Volvo 240 was the iconic family car – you could find one in almost every garage entrance. Today, the XC60 has taken that position in two ways, being not only the favorite of families but also the most successful model ever, which in itself is the ultimate proof of a successful car. And now, with the latest updates, it’s even better.”, said Susanne Hägglund, Head of Global Offer at Volvo Cars

Tags: Carro mais vendidoSusanne HägglundSUVVolvoVolvo 240XC60
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