Ferrari is not willing to move the production of its models out of Maranello, Italy. This was stated by the brand’s CEO, Benedetto Vigna, during a conference in New York organized by “Reuters.”
Vigna commented on the possibility of Ferrari considering relocating production to the U.S. after the elected president, Donald Trump, announced during his campaign the imposition of tariffs on imports to the U.S. from all countries.
However, Ferrari does not seem troubled by the intentions of the new U.S. president, especially since, unlike mass-market brands, the demand for models from the Maranello house exceeds supply, and typically, its customers are not sensitive to pricing issues.
“Our order book is quite strong”, Vigna said at the conference. “The president decides what to do in the U.S., we will deal with the new rules.”, added Benedetto Vigna, who emphasized, “we will sell cars in the U.S., but we will manufacture our models in Maranello.”
It is worth noting that at the beginning of 2024, the U.S. administration led by Joe Biden will impose a 100% tariff on electric vehicles manufactured in China, up from the previous 25%.
At the “Reuters” conference, Vigna also reiterated that Ferrari will unveil its first fully electric model in the fourth quarter of 2025.
