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The Hybrid Rollercoaster: How WRC’s Electrifying Experiment Crashed, Burned, and Pivoted to Save Its Future

Harry Bright by Harry Bright
January 9, 2025
in Motorsports
Reading Time: 3 mins read
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The Hybrid Rollercoaster: How WRC’s Electrifying Experiment Crashed, Burned, and Pivoted to Save Its Future

Elfyn Evans (GB) Scott Martin (GB) of team TOYOTA GAZOO RACING WRT are seen performing during the World Rally Championship Japan in Toyota, Japan on November 19, 2023 // Jaanus Ree / Red Bull Content Pool // SI202311190202 // Usage for editorial use only //

The saga of hybrid technology in the World Rally Championship (WRC) is a story of ambition, indecision, and ultimately, resignation. As hybrid cars bow out following next week’s Rally Japan, the tale reflects a sport grappling with its identity in the face of rapid technological and environmental changes.

A Hybrid Beginning with High Hopes

The introduction of hybrid Rally1 cars in 2022 marked an ambitious leap forward. With a plug-in hybrid unit adding 134 horsepower through a 100kW motor and 3.9 kWh battery, these cars became the fastest in rallying history. The electrified boost created thrilling moments, none more iconic than the Sébastien Loeb vs. Sébastien Ogier duel at the season-opening Monte Carlo Rally.

Yet, even before their debut, tensions simmered. Development costs, originally to be split among four manufacturers (Toyota, Hyundai, M-Sport Ford, and Citroën), ballooned after Citroën’s abrupt exit. The FIA had to step in as a financial backer, setting the stage for years of discord.

Growing Pains and Engineering Triumphs

The hybrid rollout was fraught with delays, technical issues, and skepticism. Compact Dynamics, the sole supplier of the hybrid units, faced logistical hurdles, including an infamous email halting all testing just months before the 2022 season. When Hyundai’s only test car tumbled 30 meters off a cliff during development, the project seemed cursed.

Yet the technology delivered. The hybrid boost added drama and speed to events, even if the cars’ complexity occasionally left drivers frustrated with power losses that required simple resets. By 2023, the system had matured, and complaints quieted.

A Constantly Shifting Landscape

Despite hybrid’s initial success, the WRC’s approach to it became emblematic of organizational indecision. The three-year agreement with Compact Dynamics, set to expire after the 2024 season, sparked endless speculation about the technology’s future.

By late 2023, it seemed hybrid would be scrapped altogether for 2025 in favor of simpler, lighter cars with sustainable fuel. Months later, a reversal ensured hybrid’s continuity for two more seasons—only for another U-turn to scrap it definitively in favor of focusing solely on sustainable fuels.

A Missed Opportunity

The FIA’s inability to craft a cohesive narrative around hybrid technology exposed its limitations in aligning sport with sustainability. While hybrid might have been a logical step, its lack of novelty—coming decades after Toyota popularized hybrids with the Prius—made it feel outdated rather than groundbreaking.

Ironically, the WRC was the FIA’s first championship to adopt fully sustainable fuel, a true innovation largely lost in the shadow of hybrid’s complexities. The series could have positioned itself as a leader in eco-conscious motorsport but instead became mired in technical and promotional missteps.

What’s Next for WRC?

The return to simpler Rally1 cars powered by sustainable fuel is a pragmatic move to balance fan engagement, manufacturer costs, and environmental demands. FIA President Mohammed Ben Sulayem’s commitment to “simplifying car technology” and emphasizing sustainable fuel offers hope for a more stable future.

Yet, the hybrid era will be remembered as a cautionary tale—a period of lofty ambitions undermined by inconsistent execution and messaging. As the sport looks ahead, the focus will now shift to rebuilding trust among manufacturers, fans, and competitors, ensuring that the WRC remains both captivating and relevant in an ever-changing world.

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