The first month of 2025 was truly bleak for Tesla in the European Union, with its sales declining by 50.3%, while its rivals experienced growth due to the increased demand for 100% electric vehicles.
According to data from the European Automobile Manufacturers Association (ACEA), the company led by Elon Musk recorded only 7,517 vehicles in January, a figure that is far below the 15,130 recorded in the same month of 2024.
It is worth noting that in the first month of 2025, ACEA announced that the sale of electric vehicles increased by 34%, reaching 124,341 units, which represents a market share of 15%, compared to the 10.9% recorded in January 2024.
In Germany, Tesla sold only 1,277 new vehicles last month, marking the lowest monthly figure since July 2021. In France, Tesla’s sales declined by 63%, the worst performance since August 2022.
The drop in Tesla’s sales in January can be attributed to the fact that Elon Musk’s brand is adjusting the production lines for its most popular vehicle, the Model Y, as well as Musk’s involvement in politics, where he has recently emerged as a strong supporter of the new U.S. President, Donald Trump, and his support for far-right parties in Europe.
Overall, and according to ACEA data, registrations of new vehicles fell by an average of 2.6% in the EU market, with the largest declines recorded in France (-6.2%), Italy (-5.8%), and Germany (-2.8%).
