The beginning of 2025 is not looking positive for Tesla, as the American electric car brand is experiencing significant drops in sales in important markets such as Germany, Norway, Australia, and China.
In fact, sales of Elon Musk’s brand fell by 44.4% in January and February in Norway, despite the electric vehicle market in that country registering a growth of 53.4%.
In Germany, the largest market in Europe, data from the Federal Motor Transport Authority (KBA) shows that in January 2025, Tesla sales declined by 59.5%, with only 1,277 new cars registered in the country.
To make matters worse, the data for February is even more dire, with Tesla sales dropping an impressive 76.3% compared to February 2024, with only 1,429 units sold.
Thus, in the first two months of 2025, Tesla delivered 2,706 vehicles in Germany, marking a decline of 70.6% compared to the same period last year. The decline for Tesla is even more pronounced considering that overall sales of 100% electric vehicles in the German market grew by 30.8% in February.
In China, data revealed earlier this week by the China Passenger Car Association (CPCA) showed that sales of electric vehicles manufactured in China by Tesla fell by 49.2% in February compared to the same month in 2024, totaling 30,688 units, which represents the lowest number since August 2022.
In the largest market in the world, everything suggests that sales of the brand led by Elon Musk are being affected by Chinese competition and a price war among smart electric vehicle brands.
On the other hand, in Australia, data from the “Electric Vehicle Council” shows that Tesla sold 1,592 vehicles in the second month of 2025, representing a 71.9% decrease compared to the 5,665 sold in February 2024.
In the analysis of the first two months of the year, the American brand of 100% electric cars delivered 2,331 vehicles in Australia, a decline of 65.5% compared to the 6,772 vehicles sold in January and February 2024.
