The advantage of Tesla in the 100% electric passenger car market is shrinking, as the American brand is witnessing the rapid approach of several rivals in the sales rankings of automobiles in Portugal. And in November, according to the Automobile Association of Portugal (ACAP), BYD, Renault, Peugeot, and BMW even achieved better results than those of the Palo Alto company.
The manufacturer that has Elon Musk as its face registered 425 vehicles in November, compared to 801 units in the same month of 2024, directly comparing November 2024 with November 2025, a decrease of 46.9%. The results demonstrate the negative impact that the arrival of new proposals from other manufacturers had on the brand’s operations, even after the modernization of the Model Y and Model 3.
Still, this fact should not prevent Tesla from ending the year once again at the top of the sales of 100% electric passenger cars. Also according to ACAP, from January to November, Tesla’s sales declined by 23.9%, to 6,378 units, compared to 8,377 in the same period last year. Unsurprisingly, the reduction in market share is also significant, from 22.88% in 2024 to 13.67% in 2025.
This “erosion” of Tesla is largely due to the significant increase in competition. At this point, special mention goes to BYD, the brand that registered the most electric cars in November: 645 (an increase of 119.4% compared to November 2024). Renault’s performance was also very positive, with 508 units registered (+207.9%) – a success that can be explained by the reception of the R4 E-Tech Electric and the R5 E-Tech Electric.
Peugeot and BMW also sold more than Tesla in November (respectively, 471 units, +72.5%; and 470 units, +16.6%). Other brands with very positive numbers: Opel (275 units, +439.2%), Mini (192 units, +31.5%), MG (130 units, +52.9%) and Fiat (63 units, +350%). From January to November, BYD is in second place on the table, with 4477 units (+90.5%), ahead of BMW, with 4226 units (+13.6%), with the Top 5 completed by two French brands: Peugeot, with 3844 units (+41.3%) and Renault, with 2692 units (+168.4%). Mercedes was sixth, with 2651 units (+4.7%).
