Tesla is losing popularity in Europe, as shown by its sales in November: compared to the same month in 2024, they fell by 12.3%, from 19,400 to just 17,000 units. And the situation is only not more discouraging for the American brand due to its performance in Norway, the benchmark market in the Old Continent in terms of fully electric cars: considering the accumulated volumes in other countries on the continent, Tesla’s decline would be very close to 36% (in France, for example, sales fell by 57.8%, and in Sweden, it was even worse, with a reduction of 59.3%).
Tesla’s poor moment in Europe extends to the Netherlands (-43.5%), Germany (-20.2%), the United Kingdom (-19%), and Spain (-8.7%). In other markets, such as Belgium, Denmark, Switzerland, Finland, or Portugal, the drops in demand varied between 20% and 55%.
Norway, once again, was the exception to the rule, with a growth of 175%, a movement explained by many purchase anticipations, due to tax changes that are expected to eliminate benefits in the acquisition of electric cars as early as 2026. This country therefore represented 35% of Tesla’s sales volume in Europe in November. The Palo Alto company holds a market share of 31.2% in the region and is already recording an annual sales record (28,606 units in the first 11 months of the year).
