The Kansas City Chiefs are riding a wave of popularity in the NFL ever since Patrick Mahomes became their starting quarterback. Mahomes has proven himself to be one of the league’s top quarterbacks, leading the Chiefs to great success. However, it’s not just Mahomes’ talent that has contributed to the team’s popularity.
According to a recent report from CNBC, the Chiefs’ viewership has skyrocketed since Taylor Swift started attending their games. In fact, ratings for the NFL went up by 7% collectively the day after Swift attended her first game. This has led the “Last Call” crew on CNBC to predict that the upcoming Super Bowl will be the most-watched in history.
Swift, who is currently one of the most popular musical artists in the world, has a dedicated fanbase that follows her every move. When she started dating Travis Kelce, the Chiefs saw an influx of new fans who were drawn to the team because of Swift’s relationship. Now, as the Chiefs prepare to take on the San Francisco 49ers in the Super Bowl, Swift has a concert in Tokyo the night before the big game.
While it’s not confirmed, there is speculation that Swift will fly back to support Kelce at the Super Bowl. If she does attend, it could have a significant impact on viewership. The amount of Swifties who tune in to watch the game could potentially break records and change the dynamics of the viewership.
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