Companies will need to shell out a fortune to secure a Super Bowl ad. The Chiefs and 49ers are set to face off in Las Vegas for Super Bowl LVIII, and for many viewers, the commercials are the main event. We’ve all experienced it at Super Bowl parties – everyone talking nonstop, except when the commercials come on. Those ad slots are incredibly valuable, with over 100 million people tuning in.
According to Ad Age, a 30-second spot during the Super Bowl costs a mind-boggling $7 million. Now, it’s up to each company to decide if it’s worth the investment. I’m no expert in economics or marketing, but with such a massive audience, it’s an excellent opportunity to reach a significant portion of the country.
Let’s imagine for a moment that you have $7 million burning a hole in your pocket, and you’re considering alternatives to a Super Bowl ad. What else could you buy? Here’s a quick rundown:
So, what would you prefer? Enough rifles to equip a small army for a Red Dawn scenario, or 30 seconds of TV time during the Super Bowl? Let’s compromise – how about 1,400 Daniel Defense AR-15s and 230,000 12-packs of Coors Banquet? Now we’re ready to party!
Let me know your thoughts at David.Hookstead@
