Seat S.A. presented its 2023 results this Thursday, along with the brand’s strategy for the coming years, and Wayne Griffiths, the brand’s CEO, made it clear that Seat “is in good health”, with a model lineup that will be updated soon.
Griffiths insisted that Seat will play a key role in the coming years “For us, it has always been clear that the brand would not disappear”, he emphasized.
Looking to the future, Seat S.A. has a strategy to maintain the company’s profitable growth, and for that, the Seat brand will launch improved and fuel-efficient plug-in hybrid cars by the end of the combustion era. The Arona and Ibiza will receive facelifts in 2025 and, in the coming months, the brand will launch an updated and enhanced version of the Seat Leon, with technical and technological updates. Additionally, the Ateca will also be updated and its lifecycle extended.
“We want the Seat brand to return to its place, continuing last year’s double-digit growth with new investments in the brand and its models. We are also looking at what we can offer in the electric world. When it comes to Seat, I promise you that the best is yet to come”, added Wayne Griffiths.
In addition, Seat S.A. announced that it is committed to the electrification of Spain and, as part of the Future: Fast Forward project, continues to invest in its ambition to turn the country into a center of electric mobility in Europe. The company is already building its battery assembly systems factory in Martorell and, in September, will begin the transformation of Line 1 of its facilities, before the production of the Cupra Raval and the VW ID.2aII.
