The well-known space that houses the invaluable collection of the company, consisting of around 300 cars from the brands FIAT, Abarth, and Lancia, as well as various models from Alfa Romeo, Autobianchi, and Jeep, closed 2024 with several records.
Throughout the past year, the space was visited by more than 12,000 people, representing a 10% increase compared to 2023. In addition to enthusiasts of vintage cars and industry experts, tourists and many families with children also sought out the space for a total of 27 events, with a peak of over 1,500 people at a single event, demonstrating how historical evidence and the values of the automotive industry can happily coexist with contemporary entertainment.
Located inside the historic Mirafiori factory in Turin, in the historic Officina 81, the Stellantis Heritage Hub features an exhibition center that houses 64 vintage cars, divided into 8 thematic areas: “Records and Competition,” dedicated to the champions who triumphed on major racetracks; “Concepts and Fuoriserie,” showcasing extremely rare vehicles and extraordinary unique pieces; “Archistars,” models that revolutionized automotive architecture while respecting the principles of productivity and functionality; “Eco and Sustainable,” which gathers cars that have distinguished themselves in terms of environmental respect; “Small and Safe,” models that managed to combine safety with compact dimensions; “Style Milestones,” cars that made history in the field of design; “Epic Journeys,” cars that were protagonists of unforgettable travels; and “The Era of Rallies,” the exponents of the golden age of road and off-road racing.
On both sides of the building, the remaining part of the collection is displayed, organized by brand, where visitors can find models from FIAT, Alfa Romeo, Abarth, and Lancia, in addition to an area dedicated to engines featuring a selection of over thirty of the most important engines produced by the Italian brands of the Group during the last century or futuristic prototypes.
Located in the interior of the historic Mirafiori factory in Turin, the Stellantis Heritage Hub opened to the public in 2023 and can now be visited by purchasing a ticket online and selecting a preferred date.
In a statement, the Heritage Hub announced that the time travel experience can now be enjoyed through a guided tour with new audio guides, available in Italian and English, which can be used online via a smartphone.
