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Sergio Perez’s $30M Sponsorship Windfall Secures Red Bull Seat for 2025 even with Criticism

Carl Harrison by Carl Harrison
January 9, 2025
in Motorsports
Reading Time: 3 mins read
0
Sergio Perez’s $30M Sponsorship Windfall Secures Red Bull Seat for 2025 even with Criticism

SAO PAULO, BRAZIL - NOVEMBER 03: 11th placed Sergio Perez of Mexico and Oracle Red Bull Racing talks to the media in the Paddock after the F1 Grand Prix of Brazil at Autodromo Jose Carlos Pace on November 03, 2024 in Sao Paulo, Brazil. (Photo by Rudy Carezzevoli/Getty Images) // Getty Images / Red Bull Content Pool // SI202411030529 // Usage for editorial use only //

Despite a season marked by inconsistent performance, Sergio Perez looks set to retain his seat at Red Bull Racing for the 2025 Formula 1 season, thanks to a game-changing influx of sponsorship tied to the Mexican driver. Reports indicate that the financial boost—potentially worth $30 million—has solidified Perez’s position, leaving rising stars like Liam Lawson and Yuki Tsunoda on the sidelines.


“Money Talks: Perez’s Commercial Value”

Perez’s sponsorship agreements, primarily tied to Carlos Slim’s business network (including Claro, Telcel, and Infinitum), are expected to generate triple his $10 million salary, delivering a significant financial injection to Red Bull in the cost-cap era.

The financial gains are particularly vital for Red Bull as the team navigates increasing operational costs and economic uncertainties. Beyond direct sponsorship, Perez’s presence drives ticket sales and fan engagement in key markets like Miami, Austin, Mexico City, and Las Vegas, leveraging Mexico’s 128-million-strong market and his devoted global fanbase.


“Performance vs. Profitability”

While Max Verstappen dominates the grid with record-breaking form, Perez’s performance has lagged significantly, leading to mid-season rumors of his potential dismissal. However, Red Bull’s evaluation seems to prioritize financial stability over pure on-track results.

Simulation tests reportedly demonstrated that neither Liam Lawson, Yuki Tsunoda, nor Daniel Ricciardo could outperform Perez in the RB20 (2023) car, diminishing the likelihood of a performance-driven replacement.


“Horner vs. Marko: The Power Struggle Continues”

Team principal Christian Horner appears to back Perez’s retention, recognizing the sponsorship windfall as a strategic advantage. However, Red Bull advisor Helmut Marko, known for his blunt opinions, has advocated for change, criticizing Perez’s inconsistency.

Ultimately, the decision rests with Red Bull’s major shareholder, Chaleo Yoovidhya, whose focus reportedly leans toward financial stability and market reach, aligning more with Horner’s perspective.


“Why Lawson and Tsunoda Miss Out”

While Liam Lawson has impressed in his limited F1 appearances, his lack of financial backing and marketability compared to Perez diminishes his immediate prospects. Similarly, Tsunoda, despite his steady development, doesn’t bring the same commercial clout.

This decision underscores Red Bull’s cold, calculated approach in an era where off-track value increasingly impacts on-track choices. Performance alone may not be enough to unseat a driver with Perez’s commercial appeal.


“Looking Ahead to 2025”

Perez’s critics, eager to see Red Bull make a change, may need to wait another year. For now, the team seems committed to leveraging the financial and marketing advantages he provides, even as Verstappen carries the team’s competitive hopes.

The question remains whether this strategy will pay off on the track or whether Red Bull risks stagnation by keeping Perez in a car that demands near-perfection to maximize its potential.

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