Seat S.A. announced a 7.5% increase in sales in 2024, with a total of 558,100 cars delivered, compared to 519,200 in 2023.
Among the brands, Cupra achieved 248,100 deliveries in 2024, a 7.5% increase from 230,700 delivered in 2023. Meanwhile, Seat also maintained its positive trajectory, with deliveries growing by 7.5%, reaching 310,000 units (2023: 288,400).
In a declining electric vehicle market, Seat S.A. defied the trend, recording an increase in sales of electrified vehicles: 49,400 plug-in hybrids (PHEVs), a growth of 14.0%, and 48,000 fully electric vehicles (BEVs), a rise of 5.9%.
“The automotive industry faced significant challenges in 2024, marked by unstable economic conditions, intense competition, and widespread reluctance to adopt fully electric vehicles. However, these positive numbers encourage us to stay the course of our strategy”, said Wayne Griffiths, CEO of Seat and Cupra. “The coming months will test our determination as we move forward with the transformation. We are fully committed to electrification. However, urgent actions are needed from governments and other stakeholders to ensure an electric future, as the future of our industry is at risk,” he added.
Among the markets, Germany has established itself as the largest market for Seat S.A., with a record of 144,400 cars delivered, an increase of 11.9% compared to 2023. Spain maintained its second position with 87,100 vehicles sold, up 10.0% from the previous year, and the United Kingdom rounded out the podium with 67,200 deliveries, a rise of 16.3% compared to 2023.
