Demonstrating that Seat is committed to electric mobility, Wayne Griffiths, the brand’s CEO, has now revealed that the Martorell plant will produce a low-cost 100% electric model in the near future.
In statements to “Autocar”, Seat’s top man pointed out that this project will only make sense when low-cost electric models can be produced profitably.
Remember that Seat is one of the few brands that still does not have a 100% electric model in its range, leaving the path to electric mobility in the “hands” of Cupra for now.
“The €20,000 question is when Seat will need to position itself as part of the solution”, Griffiths stated.
However, Seat’s CEO pointed out that at the moment, the focus is on Cupra. “With half of all our turnover coming from Cupra, and with higher profitability [than Seat]”, and in that sense, the focus will return to Seat once electrification becomes profitable.
Recorde-se que a Seat investiu recentemente na renovação do Ibiza e do Arona, o que segundo Griffiths foi importante para mostrar que a empresa ainda está empenhada em investir nos modelos Seat.
