Formula 1’s first-ever all-team launch event at London’s O2 Arena on February 18 is set to make history—and Sauber is taking things a step further by auctioning off the show car it will use for the unveiling.
This unique collector’s item, a full-scale F1 show car, will be made available to the highest bidder through an exclusive online auction hosted by F1 Authentics. The auction opens on February 11, a full week before the launch event, giving collectors and motorsport enthusiasts a chance to own a piece of F1 history.
F1’s First-Ever Collective Launch: What to Expect
For the first time in Formula 1 history, all 10 teams will reveal their 2025 liveries at the same event, marking an unprecedented moment for the sport.
- Each team will showcase its 2025 livery on a show car (rather than their real race machines).
- Drivers and key team personnel will appear on stage—for Sauber, that means Nico Hülkenberg, Gabriel Bortoleto, and CTO Mattia Binotto.
- The entire spectacle will be broadcast live, giving fans a unified, high-energy start to the new season.
The event isn’t just about showcasing fresh designs—it’s a statement about Formula 1’s growing entertainment appeal, making the sport more accessible to global audiences.
Sauber’s Show Car Auction: A Rare Collectible for the Highest Bidder
Sauber’s one-of-a-kind show car will be available through F1 Authentics, the official platform for F1 memorabilia and collectibles.
- Manufactured by Memento Exclusives, the show car is crafted with precision using CAD and authentic team data, ensuring it’s an exact replica of the 2025 F1 design.
- Auction begins February 11, one week before the O2 Arena launch.
- This is just the start—more F1 show cars, simulators, race gear, and even ex-F1 race cars will be available for auction throughout 2025.
F1 Collectibles Boom: Brawn GP’s 2009 Chassis Also Up for Sale
Sauber’s 2025 show car isn’t the only major F1 machine hitting the auction block this year.
At the Miami Grand Prix in May, one of the three chassis used in Brawn GP’s legendary 2009 title-winning season will go under the hammer.
- Chassis 001/01, driven by Rubens Barrichello in 13 races, will be auctioned by Bonhams Cars.
- Jenson Button’s title-winning chassis (001/02) remains with Ross Brawn, while Mercedes holds onto 001/03.
- With Brawn GP’s fairytale 2009 season cemented as one of F1’s greatest stories, this chassis is expected to fetch a massive price.
Why This Matters: F1’s Growing Market for Memorabilia
From race-worn helmets to full-size F1 cars, the demand for motorsport collectibles is at an all-time high.
- Lewis Hamilton’s race-worn items consistently fetch six-figure sums.
- Michael Schumacher’s Ferrari cars have sold for millions.
- Brawn GP’s 2009 chassis will likely break auction records.
Sauber’s bold decision to auction its 2025 show car ahead of the season even starting is a clear sign of F1’s evolving commercial landscape.
Will more teams follow suit in the future? With F1’s growing fanbase and soaring demand for rare memorabilia, it’s highly likely.
