In the world of NASCAR, where resilience and grit are as critical as speed, Bubba Wallace has become a beacon for many. Overcoming challenges on and off the track, Wallace has cemented himself as a symbol of perseverance. His impact extends beyond the race car, inspiring the next generation of drivers—including Riley Herbst, who will join the ranks of 23XI Racing in 2025.
With co-owners Michael Jordan and Denny Hamlin at the helm, 23XI Racing is expanding its footprint, adding a third car for Herbst in what is shaping up to be a high-stakes season. Herbst sees Wallace not only as a teammate but as a role model who has paved the way in an ever-evolving NASCAR landscape.
Wallace’s Influence on Herbst
Herbst, stepping into his rookie Cup Series season, is eager to learn from Wallace’s experience and legacy. Speaking candidly about his admiration for Wallace and teammate Tyler Reddick, Herbst said:
“You look at Bubba and Tyler. They are a success. They won at the top level of the sport. Tyler has taken it to the next level, the Final 4, and it is pretty cool to watch as a spectator. Hopefully, I can add to that success.”
Wallace, who concluded the 2024 NASCAR season ranked 18th with six top-10 finishes, continues to grow as both a driver and an ambassador for diversity in motorsport. His journey from adversity to influence has left a lasting impression on Herbst, who aims to emulate Wallace’s determination while carving his own path.
23XI Racing’s Competitive Edge
The addition of Herbst to a team already featuring Wallace and Reddick signals 23XI’s ambitions for the future. Despite finishing 18th, Wallace demonstrated his value by attracting significant sponsorships and serving as a cornerstone of the team’s identity. His consistent improvement has kept him in playoff contention, and with another contract secured, he is poised for a stronger 2025 season.
Meanwhile, Reddick’s 2024 campaign was nothing short of exceptional. His three victories and standout performances in the Round of 8 solidified his reputation as a championship-caliber driver. Reddick’s presence brings a wealth of experience and skill that Herbst can lean on as he transitions to the Cup Series.
Facing Challenges Head-On
Joining 23XI Racing comes with its share of challenges, especially as the team grapples with an ongoing antitrust lawsuit that has captured the attention of the NASCAR world. The lawsuit has raised questions about the sport’s financial structure and team operations, but Herbst isn’t fazed. Embracing the uncertainty, he expressed readiness to face the hurdles of his debut season:
“It’s going to be a big challenge in the Cup Series. But I am more than ready. I’ve been working hard this off-season with the 23XI team, trying to pick things up from Tyler and Bubba and get the whole deal.”
The Road Ahead
For 23XI Racing, the addition of Herbst represents both an investment in the future and a continuation of its mission to innovate and compete at the highest level. Herbst, inspired by Wallace and bolstered by the team’s resources, has an opportunity to make an immediate impact.
With a supportive team environment and two accomplished teammates to guide him, Herbst is well-positioned to build on Wallace and Reddick’s successes while forging his own legacy in NASCAR. As the 2025 season approaches, one thing is certain: 23XI Racing is gearing up to solidify its place as a powerhouse in the Cup Series.
