Schluter-Systems Revs Up Excitement at Bristol with RWR and LaJoie
Get ready for a high-octane weekend at Bristol Motor Speedway as Schluter®-Systems, a top player in cutting-edge tile installation solutions, gears up for an adrenaline-pumping showcase at the Food City 500 with NASCAR Cup Series driver Corey LaJoie taking the lead.
LaJoie, a seasoned advocate for Schluter-Systems, embarks on his ninth year with the company by driving the No. 01 Schluter-Systems Ford Mustang Dark Horse for Rick Ware Racing at Bristol. This race marks LaJoie’s 275th career Cup Series start and his 14th at the .533-mile, high-banked oval.
The partnership between LaJoie and Schluter-Systems has blossomed over the years, with LaJoie expressing his gratitude, “Schluter-Systems continues to be an incredible partner. They’ve been with me since 2017, and together we’ve built a really great program. It’s a partnership that’s evolved into a friendship.”
Founded by Werner Schlüter in 1975, Schluter-Systems has not only set new standards in tile installation but also provided educational opportunities for numerous tile professionals annually.
Dee DeGooyer, Chief Sales Officer of Schluter-Systems, North America, highlighted the significance of the collaboration, stating, “Partnering with Corey LaJoie and Rick Ware Racing is an excellent opportunity for Schluter-Systems to connect our passion for innovation and precision with the dynamic world of motorsports.”
The excitement doesn’t stop at Bristol. Schluter-Systems will make a splash at the Cup Series race at Atlanta Motor Speedway on June 28, and beforehand, the company will join forces with RWR driver Cody Ware for the May 18 NASCAR All-Star Race at North Wilkesboro Speedway.
Team owner Rick Ware expressed his enthusiasm for the extended partnership, emphasizing Schluter-Systems’ continuous support and understanding of the value of long-term relationships and consistency in both the construction industry and on the racetrack.
But that’s not all – Schluter-Systems will also be the primary partner for RWR’s Top Fuel dragster driven by Clay Millican in the NHRA New England Nationals from May 30 to June 1 at New England Dragway in Epping, New Hampshire.
By expanding their collaboration across various motorsports entities, Schluter-Systems and RWR are set to captivate audiences and engage with passionate fanbases across NASCAR, NHRA, and Progressive American Flat Track.
Ware emphasized the strategic advantage of fielding entries in different series, allowing partners like Schluter-Systems to reach a diverse demographic and provide unique experiences for their customers and VIP guests.
As the motorsports world gears up for an action-packed season, the partnership between Schluter-Systems, RWR, and top-tier drivers like LaJoie promises thrills, speed, and a winning combination both on and off the track.