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Revolutionary Rise: Sukup Takes Over as Title Sponsor for Iowa IndyCar Extravaganza

Harry Stone by Harry Stone
April 10, 2025
in Motorsports
Reading Time: 2 mins read
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Revolutionary Rise: Sukup Takes Over as Title Sponsor for Iowa IndyCar Extravaganza
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Revolutionary Sponsorship Deal Shakes Up Iowa IndyCar Weekend

In a groundbreaking move that has sent shockwaves through the racing world, Sukup has been unveiled as the new sponsor for the NTT IndyCar Series weekend at Iowa Speedway, solidifying IndyCar’s deep-rooted connection to Iowa.

Hy-Vee, the previous title sponsor based in West Des Moines, Iowa, has passed the torch to Sukup for the 2022-2024 seasons, but will still play a significant role as one of the event sponsors. Sukup, a renowned grain bin manufacturer, is a staple in the Midwest farming community, known for its top-quality grain storage and handling equipment.

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With a sprawling headquarters in Sheffield, Iowa, covering over a million square feet, Sukup Manufacturing Co. stands as the world’s largest family-owned manufacturer in its sector. Boasting a workforce of over 700 employees, the company has solidified its reputation as a leader in agricultural technology and innovation.

Kristin Stepinski, General Manager of Sukup IndyCar Race Weekend, expressed enthusiasm about the partnership, highlighting Sukup’s commitment to delivering excellence while supporting local communities in Iowa. The company’s dedication to motorsports is evident through its longstanding support of events like the IndyCar race weekend at Iowa Speedway.

The highly-anticipated Sukup IndyCar Race Weekend at Iowa Speedway, scheduled for July 11-13, promises fans an action-packed experience like never before. Featuring the only NTT IndyCar doubleheader weekend on the 2025 calendar, this event is set to be a thrilling showcase of speed and skill.

As preparations kick into high gear, tickets for the event will go on sale on Tuesday, April 15, offering racing enthusiasts the chance to secure their spot at the “Fastest Short Track on the Planet.” Sukup’s history of sponsorship at Iowa Speedway underscores its deep-rooted commitment to both the sport and the local community.

The 2025 Sukup IndyCar Race Weekend will kick off with Free Family Friday on July 11, followed by a series of exhilarating races showcasing the talents of both up-and-coming drivers and seasoned professionals. The event will culminate in the final NTT IndyCar Series race on Sunday, July 13, promising a weekend of non-stop adrenaline and excitement.

Steve Sukup, President and CEO of Sukup Manufacturing Co., emphasized the company’s pride in supporting an event that celebrates innovation, performance, and the future of agriculture. With IndyCar’s focus on renewable racing fuel, Sukup’s partnership with the series aligns perfectly with its values and commitment to serving its customers and communities.

As Sukup Manufacturing Co. gears up to celebrate its 62nd anniversary in 2025, the company’s debut as the title sponsor of IndyCar Race Weekend at its home track marks a significant milestone. By championing sustainability, performance, and community engagement, Sukup is poised to elevate the racing experience for fans and participants alike.

Stay tuned for more updates on the electrifying Sukup IndyCar Race Weekend, where speed, competition, and innovation collide in a thrilling spectacle of racing excellence.

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