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Revolutionary Partnership: McLaren and Puma Redefine F1 Fashion with Groundbreaking Deal

David Castro by David Castro
April 29, 2025
in Motorsports
Reading Time: 1 min read
0
Revolutionary Partnership: McLaren and Puma Redefine F1 Fashion with Groundbreaking Deal
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McLaren Strikes Mega Deal with Puma in F1 Partnership Shake-Up

In a groundbreaking move set to shake the world of Formula 1, McLaren, the current speed demons of the racing scene, have inked a game-changing sponsorship agreement with German sportswear giant Puma for their off-track apparel, ousting British brand Castore sooner than expected.

Reports from German media indicate that the deal with Puma is slated to kick off in 2026 and will span over several years, while Alpinestars will continue to provide the racing gear. Castore, originally contracted with McLaren until 2027, is rumored to be shifting its sponsorship to Haas in the near future. McLaren’s CEO, Zak Brown, emphasized that this strategic move aligns better with the team’s overarching vision.

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The alliance between McLaren and Puma marks a significant shift in the F1 sponsorship landscape, with both parties gearing up to make a powerful statement on and off the track. Stay tuned for the high-octane collaboration set to redefine racing fashion as we know it.

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