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Revolut slams Ferrari’s livery design: F1 branding blunder sparks controversy with Audi partnership

Redação by Redação
January 14, 2026
in Motorsports
Reading Time: 2 mins read
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Revolut slams Ferrari’s livery design: F1 branding blunder sparks controversy with Audi partnership

Title: Audi’s Title Sponsor Slams Ferrari’s Bold Livery Decision: A Design Disaster?

In a stunning turn of events in the high-octane world of Formula 1, Audi’s title sponsor, Revolut, has launched a blistering critique of Ferrari’s controversial livery design. The Italian powerhouse recently unveiled a striking blue sticker emblazoned with the logo of its title partner, HP, starkly contrasting against its iconic red paint job. This eye-catching change has sparked outrage and disbelief among industry insiders and fans alike.

Antoine Le Nel, the chief marketing officer of Revolut, didn’t hold back during a recent episode of the Business of Sport podcast. He expressed his discontent with Ferrari’s design choices, stating unequivocally, “The brand identity is very important.” Le Nel emphasized the importance of cohesive design and user experience, adding, “No offence, but I think what HP and Ferrari have done to their cars is not good from a design perspective.”

His scathing remarks didn’t stop there. “How can you put blue on a red car? This is not good,” he declared, clearly indicating that the visual clash was a misstep. In stark contrast, he praised Mastercard and McLaren for their branding efforts, calling their approach “a great branding thing,” while also complimenting Google Chrome for their innovative use of wheel design.

Le Nel’s comments highlight a deeper issue within the realm of sponsorship and branding in Formula 1. As Audi gears up to make its debut in the sport by taking over Sauber, the stakes have never been higher. The German automaker aims for championship contention by 2030, and Revolut’s partnership with Audi is a strategic move to align with a brand that embodies innovation and disruption.

Revolut’s commitment to transforming the banking landscape mirrors Audi’s ambitious entry into Formula 1. “The narrative is super-important,” Le Nel explained. “We at Revolut are here to disrupt banking and to win against incumbents.” He lauded Audi’s determination to build their car from scratch, stating, “They come from zero and they are building their car themselves.” Unlike competitors like Cadillac, which procure ready-made vehicles, Audi is crafting its entire chassis, engine, gearbox, and power unit in-house—a feat that Le Nel likens to Revolut’s own developmental journey.

“The alignment was super natural for us,” he noted, further underlining the synergy between the two brands. With shared goals and a commitment to innovation, the partnership appears poised for success, despite the ongoing controversy surrounding Ferrari’s livery.

As the Formula 1 season unfolds, all eyes will be on these titans of industry. Will Ferrari rethink its design strategy in the wake of Revolut’s scathing critique? Or will Audi and Revolut rise above the fray, proving that their bold vision for the future is the true winning formula? Only time will tell, but one thing is for certain: the drama in the paddock is far from over.

Tags: 1958-formula-1-season2025-f1-saudi-grand-prixaf-corse-ferrarialfa-romeo-sauber
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