AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語
  • STANDINGS
No Result
View All Result
AutoGear

Renault’s interest in F1 remains solid: ‘It cannot be separated from the marketing strategy’

James Taylor by James Taylor
June 2, 2025
in Motorsports
Reading Time: 1 min read
0
Interesse da Renault na F1 continua sólido: ‘Não pode ser separada da estratégia de marketing’

© Renault SAS

Renault has chosen to put the Alpine brand in Formula 1 in 2021, in order to grow the sporting identity of the group. The investment has been strong, but the results are taking longer than desired, and this year there was even a drop in competitiveness. Nothing that puts the project in danger, assured director Bruno Famin.

In statements to RTBF, the responsible stated: ‘I am a bit disappointed. We had ambitions that were much higher than what we showed. We clearly have to look at 2024 to ensure a better year. We made some podiums, but we know we didn’t reach the level we wanted. We also had several changes, so I hope we can build and turn things around next season’.

In addition to the below-expectations season, there was also the sale of part of the team to a group of various internationally well-known actors and athletes. Furthermore, there is the LMDh project in the World Endurance Championship (WEC). Nothing that signifies the end of interest in F1, Famin assured, as quoted by Marca newspaper:

– F1 and our marketing strategy cannot be separated. Everything else is interpretations that journalists make. We want to develop a sports brand worldwide, not just in Western France. And we chose Formula 1 and endurance racing to develop that brand awareness’.

Tags: Alpine F1 TeamBruno FaminF1Fórmula 1Renault
Share212Tweet133Send

Related Posts

António Félix da Costa Joins Alpine Endurance Team – “My goal now is to help Alpine climb to the very pinnacle of endurance racing”
Motorsports

António Félix da Costa Joins Alpine Endurance Team – “My goal now is to help Alpine climb to the very pinnacle of endurance racing”

Germain HAZARD

by Carl Harrison
October 21, 2025
Albon’s COTA Struggles Ignite Urgency as Williams Prepares for Crucial Mexico GP Showdown
Motorsports

Albon’s COTA Struggles Ignite Urgency as Williams Prepares for Crucial Mexico GP Showdown

Title: Alex Albon's COTA Struggles: Williams Racing Faces Grim Reset Ahead of Mexico GP! In the high-octane world of Formula...

by Arthur Ling
October 20, 2025
Max Verstappen Shocks F1 World: “Anyone Predicting My 2025 Comeback Would Be an Idiot!”
Motorsports

Max Verstappen Shocks F1 World: “Anyone Predicting My 2025 Comeback Would Be an Idiot!”

Getty Images / Red Bull Content Pool

by Simon Monroy
October 20, 2025
Citroen Ignites Motorsport Revolution with Unveiling of Groundbreaking First Formula E Car!
Formula E

Citroen Ignites Motorsport Revolution with Unveiling of Groundbreaking First Formula E Car!

Citroen Revvs Up for a New Era: Unveiling Their Groundbreaking Formula E Car! In a thrilling announcement that has motorsport...

by Redação
October 20, 2025

Recent News

Leapmotor B10 já em Portugal desde €29 285

“Leapmotor B10 based on a new model from Opel?”

October 21, 2025
Marcas de automóveis mais valiosas do mundo: topo do ranking mantém-se… mas com perda de valor

Most valuable car brands in the world: the top of the ranking remains… but with a loss of value.

October 21, 2025
Mornine: o robot da Chery que já vende automóveis para a Omoda

“Mornine: the robot from Chery that already sells cars for Omoda.”

October 21, 2025
Stellantis e Pony.ai juntas para acelerar a mobilidade autónoma na Europa

Stellantis and Pony.ai join forces to accelerate autonomous mobility in Europe.

October 21, 2025

Newsletter

  • PRIVACY POLICY
  • TECHNICAL INFORMATION
  • EDITORIAL STATUS
  • TERMS AND CONDITIONS

© 2023 AutoGear - Todos os direitos reservados AutoGear.

No Result
View All Result
  • Latest News
  • AutoGear TV
  • Sustainable Mobility
  • Motorsports
    • Circuits
    • Rally
    • Rally raid
    • WEC
  • English
    • Português
    • Italiano
    • Français
    • Español
    • English
    • Deutsch
    • 日本語

© 2023 AutoGear - Todos os direitos reservados AutoGear.