Renault will launch a new application starting in March 2026 that promises to transform the onboard audio experience. Developed in partnership with the RMC BFM group, the RMC BFM Drive app introduces an innovative concept of personalized radio, adapted in real-time to the driver’s preferences and the duration of each trip.
Radio tailored to the route and user interests
Available for free through the OpenR Link multimedia system with integrated Google — which already includes over a hundred applications in the Play Store — the new app allows drivers to fully customize the content they wish to listen to.
Users can set the duration of the audio program, adjusting it to the travel time, with options ranging from 15 minutes to several hours. Additionally, it is possible to select editorial themes, including politics, economics, sports, international news, culture, or technology.
The customization also extends to the choice of voices from journalists of the RMC BFM group and the definition of a specific region, allowing for tailored local news updates.
Based on these preferences, the application automatically generates a unique and continuous broadcast, created by artificial intelligence and updated in real-time throughout the journey.
An unprecedented driver-centered service
The RMC BFM Drive provides access to an exclusive catalog of content from the group, presenting itself as a pioneering service where content is delivered directly to the user, without the need for active searching.
This model inverts the traditional logic of radio, offering a dynamic and personalized experience, guided by the context of each journey.
Artificial intelligence at the service of the onboard experience
The partnership between Renault and the RMC BFM group reflects a shared vision of developing technological solutions that are useful, intuitive, and integrated into the driving experience.
The application fits into the OpenR Link ecosystem, transforming the interior of the vehicle into a connected and personalized space, where artificial intelligence operates discreetly to adapt the content to the user’s needs.
Arnaud Belloni, global Chief Marketing Officer of Renault, emphasizes that the application provides “a unique audio experience, with personalized and contextualized content, tailored to each journey,” highlighting the role of artificial intelligence in selecting relevant content based on the available time and the user’s interests.
For her part, Claire Leost, CEO of CMA Media, believes that this innovation could transform the relationship with the audience in the long term, reinforcing the connection with listeners through the combination of technology, mobility, and audio content.
New approach to communication in mobility
With this initiative, Renault and the RMC BFM group introduce a new way of consuming information in the automotive context, based on personalization and continuous adaptation to the user.
The integration of artificial intelligence and editorial content positions RMC BFM Drive as a differentiating solution, aligned with the evolution of connected mobility.
