After a hiatus of more than a decade, Red Bull Racing is revving up its engines for an exciting comeback to the NASCAR Cup Series. This return is not just a testament to the team’s passion for high-speed competition but also signifies a refreshing change in the landscape of NASCAR, which has been missing the energy-drink brand’s presence since 2011.
Red Bull’s exit in 2011 marked the end of a four-year stint during which the team managed a modest tally of two victories, ten poles, and 56 top-10 finishes in 172 races. The intense competition and average 22.9 finishing position prompted Red Bull to suspend their activities and sell off their assets, creating a significant void in NASCAR. However, the year 2025 heralds a new chapter in Red Bull’s NASCAR journey, with the brand making a much-anticipated return and injecting fresh energy into the series.
As the NASCAR season shifts into high gear, the anticipation among fans is palpable. Red Bull’s return after 14 years is a significant event, and it holds more than just the promise of high-octane racing action. In a thrilling twist, the worlds of motorsports and entertainment are set to collide, with a star from the popular series “The Boys” welcoming back the Red Bull team.
Jack Quaid, who rose to fame with “The Boys,” will step into the role of Grand Marshal for the NASCAR Cup Series at the Circuit of The Americas (COTA) on March 2, 2025. The actor, a native of California, will kickstart the proceedings with the iconic command, “Drivers, start your engines.” This event, covered live by FOX and national radio partners, will not only catapult the NASCAR season into the limelight but also shine a spotlight on Quaid’s ascending stardom.
Quaid expressed his excitement, saying, “I’m honored to be giving the command to start engines for the EchoPark Automotive Grand Prix. Austin is one of my favorite cities on earth. I’ve been visiting since I was a kid, so I’m genuinely thrilled to get things started for NASCAR’s first road course race of the year to promote my new movie ‘Novocaine.’ See you soon, Austin!”
Red Bull’s comeback coincides with their partnership with Trackhouse Racing, further amplifying the excitement. The energy-drink brand will sponsor two promising drivers – Shane Van Gisbergen, a seasoned champion from the Supercars series, and Connor Zilisch, an ambitious 18-year-old rookie.
Trackhouse Racing’s partnership with Red Bull for the 2025 NASCAR Cup Series season marks a significant milestone. Red Bull will serve as the primary sponsor for Shane van Gisbergen in five races, including those at Las Vegas Motor Speedway, Sonoma Raceway, Iowa Speedway, Daytona International Speedway, and Kansas Speedway. Van Gisbergen, a Red Bull athlete, expressed his delight, saying, “I’d love nothing more than to give Red Bull a victory as a way to thank them for joining myself, Connor, and Trackhouse Racing.”
Red Bull will also feature prominently on the No. 87 Chevy, serving as the main sponsor for Connor Zilisch during his Cup Series debut at COTA. Zilisch shared his enthusiasm about his debut with Red Bull’s support, saying, “I was surprised when they presented me my Red Bull helmet and hat last summer and doubly surprised when they told me I would make my Cup debut in the No. 87 with a Red Bull paint scheme.”
This partnership with Red Bull is a momentous occasion for Trackhouse Racing. Founder Justin Marks stated, “It’s an incredible chapter in the history of Trackhouse Racing to welcome Red Bull back to NASCAR. Red Bull is one of the most powerful brands in the world, and it’s an honor for us to embark on a partnership with such an iconic company. This is a huge win for our sport and a moment that will resonate with millions of NASCAR fans around the world.”
As staple NASCAR sponsors like FedEx and GEICO bow out, Red Bull’s return breathes new life into the sport’s sponsorship model, promising a thrilling season ahead for fans and competitors alike. The return of Red Bull, coupled with a star-studded welcome from “The Boys” actor Jack Quaid, sets the stage for an exhilarating 2025 NASCAR Cup Series season.
